How My Cat Delights His Twitter Followers Daily
Jul20

How My Cat Delights His Twitter Followers Daily

TheCatTweeting On Twitter

Everyone knows that cats rule the internet. They rule social media too. With cats like Sockington gathering over 1 million followers, our furry friends often have more influence than celebrities. They’ve even become celebrities themselves.

With the many popular cats on Twitter, my cat Bucky wanted to get in on the action too. So he signed up for an account and started tweeting.

Like any Twitter account, the cat started with a fresh profile and dreams of ruling the world! Or at least getting a free cat treat deal one day. While tweeting pictures of himself each day was fun at first, it quickly became a bit time consuming as additional daily naps became necessary to balance his growing fame. The cat soon realized he needed a way to make it easier to fill his feed while also having enough time to feed himself and be able to sleep almost 20 hours a day. Here’s how Bucky keeps himself and his Twitter fans happy.

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Facebook Wasn’t Made For Marketers
Jul13

Facebook Wasn’t Made For Marketers

Facebook Wasn't Made For Marketers

Changes to Facebook keep coming. The most recent change allows users to pick those they do and don’t want to see in their news feeds. Before that, they cut back on click-baiting. Balanced content from friends and Pages. All these changes have changed how marketers and users see Facebook.

While these changes certainly make for a better Facebook experience, many marketers see them in a very different light. Rather than being for the better, some believe they’ve been made simply to screw marketers and get them to open their pocket books. For those that believe these changes are targeted at marketers, it’s time to remember that Facebook isn’t about you.

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Finding Your Best Peforming Buffer Time Slot
Jul10

Finding Your Best Peforming Buffer Time Slot

Buffer Scheduling Options

Buffer is an amazing tool for scheduling social messaging with ease. You pick the times that are best for your posts, create the message and they take care of the rest. Recently, Buffer published a study on the best times to tweet, using data from 4.8 million Twitter messages. The study is filled with interesting information about when we should be scheduling our messaging. If you haven’t read it, I highly recommend it.

Knowing the best times for the best return is great to help drive social success. In addition to knowing what times work best for specific results, I wanted to know which of my current Buffer queue spots performed best. Was the 11am slot, when the largest number of my followers are active, the best time to tweet? I decided to find out.

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Facebook Updates News Feed Controls. What Marketers Need To Know.
Jul09

Facebook Updates News Feed Controls. What Marketers Need To Know.

Facebook News Feed Controls

Today, Facebook announced they are giving users even more control of what they see in their news feeds. These new controls allow users to actively shape and improve their own Facebook experience. For marketers this could be good or bad. Here’s what has changed and what it’ll mean to you as a marketer.

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What Facebook’s New Video Actions Mean To Marketers
Jul01

What Facebook’s New Video Actions Mean To Marketers

Social Media Video

This week Facebook made another announcement regarding changes to how they interpret engagement with video content on the site. While other recent changes took into account time spent on a story as a signal someone may have enjoyed a piece of content, this week’s update looks at how we interact with videos in the news feed and gathers insights from it. Here’s what you should know and how you can take advantage of it.

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What Facebook’s Latest Change Means To Your Content
Jun23

What Facebook’s Latest Change Means To Your Content

Facebook Like

Facebook recently announced that they’re now taking into account the time spent on a story. Even if the viewer doesn’t ‘Like’ or comment on the post, they’ll still give some weight to the fact that they spent time reading it, which means they were engaged by it. This builds on the previous August update for click-bait content which assumed content was likely click-bait if the user clicked the link and then came straight back to Facebook, indicating what they found was not what they’d been hoping for.

So what do these changes mean for your content? Lets take a look at how to best work with these changes to the Facebook news feed.

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