Why Instagram Engagement Rates Beat The Rest
Marketers are flocking to Instagram. The site offers the highest engagement rate of any social network and marketers want to cash in on that highly engaged audience. Engagement on Instagram has grown 108% in Q1 of 2015 compared to Q1 2014 and continues to rise. So why does Instagram see such high engagement rates when compared with the others? Let’s take a look and find out.
Twitter’s New Event Targeting Offers Marketers More
When it comes to targeting people around events, Twitter is the platform of choice. When live events happen, people turn to Twitter to share everything that’s going. Be it the Super Bowl, the presidential election, or the World Cup, Twitter is the social network people use for news and commentary.
Marketers have long targeted those watching and attending events on Twitter. We researched the events and when they were happening. We determined keywords and hashtags related to them and we identified users that had previously talked about them. It took a lot of effort, but it also got great results. Now Twitter has announced new event targeting options to make all of this easier. Here’s what it looks like and why it’s so sweet for marketers.
Buffer Bits: Super Fast Image Scheduling With Buffer
Buffer Bits: Super Fast Image Scheduling With Buffer
Social images go a long way to help your social success. Including images can lead to up to a 35% bump in retweets according to a study by Twittter. An image can help tell your story without the user even clicking your message and they take up even more room in the social feed, which increases the chances of your message being seen.
With the piles of research backing the importance of images in social, you’ll want to use them whenever possible. Thankfully, Buffer has made is super easy to add images to all of your social posts. Here’s how.
Facebook News Feed Update: Negative Feedback May Not Be Accurate
Facebook Insights offer a wealth of data about how your audience is receiving your Facebook page posts. While many social media marketers seem to only measure their post success in terms of likes, comments, shares, and clicks, Facebook offers so much more in the way of post analytics. You can view things like organic vs paid reach, video viewership and much more. There’s a wealth of data for those that want to dig into it (and you really should, as this data provides great insight into what your following likes and doesn’t care to see).
One of the metrics Facebook provides page owners is Negative Feedback. This metric is made up of 4 different actions combined into a single number. These actions are: Post Hides, Hides of All Posts, Reports of Spam, and Unlikes of Page. Each of these actions are seen as an indication of negative feelings towards your page posts and because of this poor sentiment, they can greatly decrease the overall reach of a post. The problem is, this Negative Feedback number isn’t totally accurate.
Statistics On Social Are Great For Reach, Not For Clicks
Statistics On Social Are Great For Reach, Not For Clicks
Numbers and statistics are awesome. They quickly convey data-backed information in an easily consumable way. Sharing stats is a great way to increase engagement on social too. According to Twitter, messages that contain a number increase retweets by 17%. This is a great increase by simply sharing some insight in your message. While messages with numbers are great for reach, they’re likely hurting you CTR.
Report: How Facebook, Twitter Users Consume News
Social media is quickly becoming the preferred way for many to consume their news. How they consume that news within each social network is unique. A new report from Pew Research Center and the John S. and James L. Knight Foundation, titled The Evolving Role of News on Twitter and Facebook, took a look at news consumption on social. What they found can give good insight to marketers and increase the likelihood they’ll consume our news.