Here’s Why Social Network Health Is More Important Than Size
For far too long, many marketers have seen social network size as one of their primary KPIs. The reasoning is that the larger the network, the more people you’re reaching with your message. Hopefully that then translates into more page views and more sales from social. While this may sound reasonable, it’s rarely true. Here’s why.
LinkedIn Launches New Messaging: What You Need To Know
Earlier today, LinkedIn announced a newly updated messaging platform. This change offers new opportunities to connect with your professional contacts like never before. Here’s a look at what’s new and what you need to know to make the most of it.
How To Use Schema For Social Sharing Success
How To Use Schema For Social Sharing Success
Schema is a must if you want the best from those sharing your content socially. Schema is how social sites like Facebook show great previews of the links you post. It lets you specify the headline, preview image, and description that appears. While most social sites will attempt to put together this information without it, using Schema means we can tell the site exactly how that preview should appear for best results.
While many sites have Schema setup to do its thing (the Yoast SEO plugin for WordPress will automatically take care of adding the code to your webpages if you haven’t set it up already), are you sure your message is appearing how you want it to?
Want Clicks or Engagement? How To Tailor Tweets For Intention
Social media tips and tricks are plentiful. We’ve got piles of great research showing ways we can increase the effectiveness of our messaging for the best return. This data is great for getting the greatest ROI from our social messaging, but you need to think about what your goals when using each tactic.
Don’t Freak Out About Drops In Social Following
Many monitor size of their social audience as KPI of their social success (it isn’t but we’ll cover that another time). Numbers are up and they’re doing well. If things drop, they assume something is seriously wrong. Should you see a drop in your social following, it’s not a time to panic. It’s time to figure out if it matters.
Easy Content Creation With SlideShare
Content is what people come to see. It’s why they come to your site in the first place and the reason they return. If you don’t have a steady stream of the stuff, there’s not a lot of reason for most to come back. While it’s generally easy to keep the stream flowing, sometimes you find that you just don’t have as much time as we need to keep new stuff publishing. For those times when you need something interesting and relevant without a lot of work, look no further than SlideShare for quick and easy curation.