Size Doesn’t Matter When It Comes To Social Following

For many social media marketers, the sum of their success is the total number of social followers they have. They tout the number as some type of badge of honor and seem to believe that they are the superior marketer when they meet someone who has a smaller social network. Don’t sweat them. Social media marketers still measuring success by their follower count are like web marketers that still measure success by page views (please tell me you don’t do that too). They’re looking at the wrong KPI.

5 Things I Learned From Working At Home For 7 Years

In our increasingly connected world, the need to be in a physical office with your coworkers has ended for many. No longer do we have to be in the same meeting room with those we’re brainstorming with. Most work can be accomplished almost anywhere there is an internet connection (which is most everywhere these days).

Thanks to this new way of working together, many businesses have allowed their employees the freedom to work at home or anywhere they choose as long as they accomplish their work. This new choice to avoid the common headaches of office life such as rush-hour traffic, noisy office environments, workplace illnesses, and more, means happier and more productive employees.

I had the pleasure of working remotely for 7 years. With our head office almost 2,000 miles away along with my boss/CEO, we were able to run the business while enjoying a far happier balance between work and personal life. I learned a lot about working remotely in that time. Here are my tips for making the most of it.