Creating Content With A Quickness Through Curation
As marketers, we all know we need a constant stream of content on their website to keep things fresh and visitors coming back. We spend hours creating blog posts, case studies, white papers, videos and much more to keep people returning. While this constant stream of content is a great way to keep traffic flowing to your site, it takes a lot of work. When you’re looking to create quality content without all the work, curation is your key.
The Most Important Element To SlideShare Success
When it comes to consuming presentations and infographics online, SlideShare is one of the best platforms in the biz. It’s a place to find information on just about anything. It’s also a great place for marketers to present longer-form content for their current and potential customers to view. While it’s a great spot to have your content seen, many are missing out on a HUGE opportunity with their decks. It’s time to get the most out of your SlideShares.
How To Avoid WordPress Plugin Pitfalls
WordPress and its plugins allow our websites to be filled with functionality many of us wouldn’t be able to add on our own. They improve both user experience and website operator management with ease. But while plugins give you the ability to quickly and easily add functions to your site, they can also be your downfall. Here’s why you need to think before you plugin.
Seize Success With Weekend Social Posts
Weekends are great. They’re a time for us to relax, spend time with friends/family, and forget about work. They’re also when many turn to social media to fill their time and see what’s happening in their online communities. While the weekends mean more people are looking online, few brands are taking advantage of the added flow of traffic. This is your chance to jump in and grab their attention while most social marketers are resting on their laurels (and their asses).
Think Before You Hashtag: Creating #Success
Hashtags are a great way of finding related social content, organizing messages by topic/type, and furthering the reach of our social posts. Twitter’s own research shows that using hashtags can increase engagement for individuals by 100% (2x) and 50% (1.5x) for brands. With the ability to expand the reach of our messaging beyond our normal audience, using hashtags should be something everyone looks to do in their messaging. But like all marketing executions, research before deployment can be the difference between success and #fail.
Answers Are Better Than Assumptions
As a kid, I enjoyed stories but my favorite books were ones that taught me about things. How things worked, why things are, who we are. When my grandma bought each family a World Book Encyclopedia set for Christmas one year, I spent hours reading page after page. It didn’t matter the subject (though they were very helpful in school later on), I loved to find the answers to every question I could. In my job as a marketer, I still get to feed that need for knowledge and answering the who, what, where, why, and how. By finding real answers, we can be much better prepared to direct our strategy and efforts.
What Twitter’s New “While you were away…” Means For Brands
On Wednesday, Twitter announced a new feature called “While you were away…”This new addition shows top tweets to less active users that they may have missed while they were away from their Twitter timeline. Like the announcement of most changes to social media networks, many marketers are already down about it and convinced it’s just anther way to make them pay-to-play and screw them out of reaching their audiences. Don’t be so quick to get down on it. Change isn’t bad.
Size Doesn’t Matter When It Comes To Social Following
For many social media marketers, the sum of their success is the total number of social followers they have. They tout the number as some type of badge of honor and seem to believe that they are the superior marketer when they meet someone who has a smaller social network. Don’t sweat them. Social media marketers still measuring success by their follower count are like web marketers that still measure success by page views (please tell me you don’t do that too). They’re looking at the wrong KPI.