Want To Become A B2B Buyer’s Dream? Solve These Frustrations

B2B buyers have problems. A recent survey by SAP found that the average B2B buyer is approached by sales people 64 times every single week. With so many folks vying for their attention, it’s no surprise that they get a bit annoyed and frustrated with their work. So, how can you stand out from the others and become the sales person they want to do business with? The answer is simple. Solve their frustrations.

Imagine that you work a job where many of your frustrations are caused by other people (you may already work in such a position). What if one person didn’t cause the frustrations most of the others did? What if they even solved many of these pain points for you? Think about how much more likely you’d be to want to work with and even buy from them. It’s time to become that person they’re hoping for.

Creating Content With A Quickness Through Curation

As marketers, we all know we need a constant stream of content on their website to keep things fresh and visitors coming back. We spend hours creating blog posts, case studies, white papers, videos and much more to keep people returning. While this constant stream of content is a great way to keep traffic flowing to your site, it takes a lot of work. When you’re looking to create quality content without all the work, curation is your key.

The Most Important Element To SlideShare Success

When it comes to consuming presentations and infographics online, SlideShare is one of the best platforms in the biz. It’s a place to find information on just about anything. It’s also a great place for marketers to present longer-form content for their current and potential customers to view. While it’s a great spot to have your content seen, many are missing out on a HUGE opportunity with their decks. It’s time to get the most out of your SlideShares.

How To Avoid WordPress Plugin Pitfalls

WordPress and its plugins allow our websites to be filled with functionality many of us wouldn’t be able to add on our own. They improve both user experience and website operator management with ease. But while plugins give you the ability to quickly and easily add functions to your site, they can also be your downfall. Here’s why you need to think before you plugin.

Seize Success With Weekend Social Posts

Weekends are great. They’re a time for us to relax, spend time with friends/family, and forget about work. They’re also when many turn to social media to fill their time and see what’s happening in their online communities. While the weekends mean more people are looking online, few brands are taking advantage of the added flow of traffic. This is your chance to jump in and grab their attention while most social marketers are resting on their laurels (and their asses).

Think Before You Hashtag: Creating #Success

Hashtags are a great way of finding related social content, organizing messages by topic/type, and furthering the reach of our social posts. Twitter’s own research shows that using hashtags can increase engagement for individuals by 100% (2x) and 50% (1.5x) for brands. With the ability to expand the reach of our messaging beyond our normal audience, using hashtags should be something everyone looks to do in their messaging. But like all marketing executions, research before deployment can be the difference between success and #fail.

Answers Are Better Than Assumptions

As a kid, I enjoyed stories but my favorite books were ones that taught me about things. How things worked, why things are, who we are. When my grandma bought each family a World Book Encyclopedia set for Christmas one year, I spent hours reading page after page. It didn’t matter the subject (though they were very helpful in school later on), I loved to find the answers to every question I could. In my job as a marketer, I still get to feed that need for knowledge and answering the who, what, where, why, and how. By finding real answers, we can be much better prepared to direct our strategy and efforts.

What Twitter’s New “While you were away…” Means For Brands

On Wednesday, Twitter announced a new feature called “While you were away…”This new addition shows top tweets to less active users that they may have missed while they were away from their Twitter timeline. Like the announcement of most changes to social media networks, many marketers are already down about it and convinced it’s just anther way to make them pay-to-play and screw them out of reaching their audiences. Don’t be so quick to get down on it. Change isn’t bad.