The Purpose Path: A Guide to Pursuing Your Authentic Life’s Work
After we’ve provided for food, shelter, family, and the basics in life, we often look for purpose. What is ours and how do we find it? That’s what Nicholas Pearce explores in, The Purpose Path: A Guide To Pursuing Your Authentic Life’s Work.
The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures
Every leader wants to guide their organization to success and create a positive culture, but how can we do more? The achievement of hero status is what Jeffery Hayzlett explores in, The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.
Using Artificial Intelligence in Marketing: How to Harness AI and Retain the Competitive Edge
It’s not a fantasy anymore. Artificial intelligence is here and ready to change the world. Explore how it’ll impact marketing in Using Artificial Intelligence in Marketing: How to Harness AI and Retain the Competitive Edge by Katie King.
Talk to Me: How Voice Computing Will Transform the Way We Live, Work, and Think
Along with big data, artificial intelligence, and the cloud, voice computing is a big topic of the day. In what ways will it change the world? Talk To Me: How Voice Computing Will Transform The Way We Live, Work, and Think seeks to answer that question.
Why You Don’t Need To Be An Early Adopter To Every New Social Network
Every time you turn around, someone is talking about a new social network they think’ll catch on and change the world. While that hardly ever happens, it hasn’t stopped many marketers from investing in every new network that comes along, in hopes it takes off. They’re largely wasting their time (and resources). Here’s why you don’t need to be an early adopter of every new social network.
Why Instagram Engagement Groups Are A Bad Bet
Some have turned to joining Instagram engagement groups in order to increase their organic reach and following. It sounds like a decent idea, until you really explore how Instagram works, and the impact such groups have on your posts. Here’s why Instagram engagement groups are a bad bet.
The Pros and Cons Of Publishing On Social Platforms
Publishing has become a part of almost every social media network recently. LinkedIn launched its Publisher platform to everyone in 2014 and has now seen over 1 million people post to the platform. Facebook recently launched a revamped Notes, which allows sharing of media-rich long-form content. Medium may claim to be a social network, but their main functionality is publishing. Even Twitter has changed to allow 240-chartacters and enbraced long-form. The more time these companies can get you to spend on their sites, the more opportunities they have to make money from you (by selling ads and monitoring activity).
It’s clear that everyone is embracing publishing. But what are the advantages to investing in publishing on social over your own website? Should you consider putting some of your resources into creating content for these platforms? Here are the pros and cons of publishing on social platforms.
How To Use Your CRM When Considering Job Applicants
A lot goes into choosing which candidate is the best pick for a particular position. In the online world, we now have a wealth of additional information available when considering applicants. While this it’s a welcome addition, there’s one spot many haven’t looked when weighing potential employees, and it’s a tool many are already using with their own customers. Here’s how you can use your CRM in the hiring process.