Who Should Own Your Influencer Relationship?
Adding influencers to your marketing campaigns is a wonderful way to increase the draw, authority, and success of your content. And your relationship with the influencers shouldn’t be a once and done event. Those that continue to foster and build those relationships can utilize them over and over again in ongoing campaigns and turn those influencers into true brand advocates.
Managing those relationships isn’t something that just happens. It takes time and effort to nurture, just like every other relationship you have in your life. While agencies offering influencer marketing services generally manage those relationships, here is what you need to know to decide who is best aligned to be in charge.
How To Pick An Influencer Marketing Agency
Influencer marketing is a hot marketing trend. Companies are looking to actively engage influential people to help further the authenticity and reach of their marketing messages. Influencers offer the ability to take advantage of not only our own social networks but the large and, more importantly, engaged networks the influencers built for themselves too.
With the popularity growing fast, agencies have stepped up the plate to offer influencer marketing services to clients. The trick is to separate those that know what they’re doing from those simply looking to cash in on a current trend. Here’s how you can find an agency that will produce results rather than refuse.