Study: Brands Are Getting Better At Social Response

Awesome news, a new Socialbakers survey found that customers are asking more questions than ever and more importantly, brands are answering them more than they have in the past. Despite a 3.2% increase in customer demand this quarter, brands are responding to a record high 76% of questions on Facebook. In addition to responding to more inquiries, they’re also responding faster, with an average of less than 27 hours per post. This is great news for both customer and brand!