Have you seen a sudden drop in conversions starting in October 2017? You aren’t alone, but there’s a likely culprit. This is the source of your slowed success.
Google AMP rolled out just a couple months ago and many marketers took little notice. This light-weight and mobile-focused website structure offers a better user experience than the weighed-down resource-intensive stuff most of us are use to, but it got little attention from most in website and marketing circles after release. That’s all about to change with the latest announcement by Google last week. Here’s why you can’t keep ignoring AMP.
This week, Google announced a major redesign of their social network, Google+. This update brings with it a new focus on Communities and Collections, and much less of the other stuff.
Here’s what they’ve updated and what it means to businesses and marketers.