The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
The marketing field is ever-changing and always has been. The way we reach people continues to evolve, and marketers work to keep-pace. But will it ever end? One man seems to think so. The End Of Marketing: Humanizing Your Brand In The Age Of Social Media and AI suggests just that.
Book Review: Participation Marketing by Michael Brito
Employee activation is one of the most powerful and underutilized tools available to every company. How do you create an employee advocacy program? Participation Marketing: Unleashing Employees To Participate And Become Brand Storytellers by Michael Brito arms you with everything you need to succeed.