Twitter Testing Automated Account Promotion
Aug30

Twitter Testing Automated Account Promotion

Twitter Automated Account Promotion

Growing your social following and increasing engagement has been a challenge for most businesses. There are plenty of promotional tools, but they’re often confusing and hard for inexperienced users to utilize. Twitter is testing automated account promotion to ease the challenges and time commitment for brands and businesses. Here’s how.

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7 Tips For Writing Awesome Twitter Ad Copy
Jun28

7 Tips For Writing Awesome Twitter Ad Copy

7 Tips For Writing Awesome Twitter Ad Copy

Quality copy has a huge impact on the success of social ads. Crafting messages that appeal to viewers is an obvious goal, but sometimes small nuances can have a big effect on the performance and return of our social media advertising. There are many factors that can influence success. Here are 7 tips for writing better Twitter ad copy, from Twitter themselves.

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Organic Social Success Is Not An Indicator Of Paid Potential
May17

Organic Social Success Is Not An Indicator Of Paid Potential

Organic Social Success Is Not An Indicator Of Paid Potential

Spending on digital advertising is growing like crazy. With digital spend expected to overtake TV by 2017, investing in digital seems the be the way to go, as returns can be easily measured and digital is where people are (among other advantages).

To make sure they’re putting their spend where they’ll get the best return for their digital dollars, some have taken up a strategy of promoting first within organic channels (where there is no cost to do so) and then using the success there as an indicator of pieces which may perform well in paid. This may sound like a good idea, but it’s not a great indicator paid potential. Here’s why.

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Why You Need To Stop Including Hashtags In Paid Tweets
Nov05

Why You Need To Stop Including Hashtags In Paid Tweets

Why You Need To Stop Including Hashtags In Paid Tweets

Hashtags are great. They’ve been shown to increase engagement up to 16%, according to Twitter’s own research. They allow your tweets to be found when people are searching for related conversions or topics, and they allow you to group campaign messaging together. Hashtags are awesome for getting your message seen by more people.

The only problem with hashtags, is that they’re hurting your paid messaging performance.

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Targeting Techniques For Paid Social Success
Sep28

Targeting Techniques For Paid Social Success

Targeting Social Ads

Paid social is awesome. While many will balk at the idea of paying to get your message seen, the ability of paid social to reach people outside your own network, and target the specific people you’re looking for, can’t be matched with organic alone. Far from saying organic doesn’t matter, paid offers a HUGE new audience for your social solicitation.

One of the great advantages that paid offers over organic is the ability to target. Rather than simply show your message to all of your followers, targeting options allow you to pick who sees your post based on numerous factors. You can target interests such as cooking, boating, or technology. Targeting allows you to pick age groups, sex, geographic location and more. Remarketing even allows you to show ads to people that have visited your website in the past, in order to follow up with more information that may lead them to return or to a sale.

There are countless ways you can use targeting to get your social posts in front of the people you want. Today, we’ll take a look at some of the fun ways you can use targeting to hit the nail on the head.

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