Twitter’s New Event Targeting Offers Marketers More

When it comes to targeting people around events, Twitter is the platform of choice. When live events happen, people turn to Twitter to share everything that’s going. Be it the Super Bowl, the presidential election, or the World Cup, Twitter is the social network people use for news and commentary.

Marketers have long targeted those watching and attending events on Twitter. We researched the events and when they were happening. We determined keywords and hashtags related to them and we identified users that had previously talked about them. It took a lot of effort, but it also got great results. Now Twitter has announced new event targeting options to make all of this easier. Here’s what it looks like and why it’s so sweet for marketers.