Get More Clicks By Dropping The Mentions and Hashtags
Picking the right messaging strategy can greatly improve return from your Twitter posts. Including stats can increase retweets but decrease clicks. Posing questions can increase social response. Knowing what type of tactic drives certain behaviors means you’re prepared to pick the right mix to achieve your campaign goals. Just make sure you’re picking the right messaging elements to support your desired results.
Twitter Turns To HTTPS: What It Means To Marketers
Twitter Turns To HTTPS: What It Means To Marketers
Twitter has quietly announced to developers that starting on October 1st, they will be moving t.co to HTTPS for new links. Switching to HTTPS will allow Twitter to securely send visitors to the destination URL, even if the webpage they’re being directed to isn’t an HTTPS link. While this change is helpful to the security of Twitter users, here’s what marketers need to know about how it may impact them.
Twitter’s New Event Targeting Offers Marketers More
When it comes to targeting people around events, Twitter is the platform of choice. When live events happen, people turn to Twitter to share everything that’s going. Be it the Super Bowl, the presidential election, or the World Cup, Twitter is the social network people use for news and commentary.
Marketers have long targeted those watching and attending events on Twitter. We researched the events and when they were happening. We determined keywords and hashtags related to them and we identified users that had previously talked about them. It took a lot of effort, but it also got great results. Now Twitter has announced new event targeting options to make all of this easier. Here’s what it looks like and why it’s so sweet for marketers.
Think Before You Hashtag: Creating #Success
Hashtags are a great way of finding related social content, organizing messages by topic/type, and furthering the reach of our social posts. Twitter’s own research shows that using hashtags can increase engagement for individuals by 100% (2x) and 50% (1.5x) for brands. With the ability to expand the reach of our messaging beyond our normal audience, using hashtags should be something everyone looks to do in their messaging. But like all marketing executions, research before deployment can be the difference between success and #fail.