Why You Need To Stop Including Hashtags In Paid Tweets
Hashtags are great. They’ve been shown to increase engagement up to 16%, according to Twitter’s own research. They allow your tweets to be found when people are searching for related conversions or topics, and they allow you to group campaign messaging together. Hashtags are awesome for getting your message seen by more people.
The only problem with hashtags, is that they’re hurting your paid messaging performance.
5 Things The Best Social Media Marketers Have To Have
Social media marketing is one of the fastest evolving and growing spaces in the marketing realm. Like social itself, things move fast, change is constant, and keeping up can be a big challenge.
To keep pace, integrate, and see the best results from social, a marketer needs to have a lot of different talents, drives, and abilities. Here are five that the best social media marketers must possess.
How To Submit A Snapchat Geofilter
With over 100 million daily active users, Snapchat is one of the most popular social networks around. Sharing 8,796 photos every second, users are super active (in fact, 65% of users contribute to content daily). There’s no question that Snapchat is a place many people visit frequently throughout the day.
One of the newer additions to Snapchat is the addition of geofilters. These photo filters add fun text and graphics to your snap. The options available to you are based on your current location, so they’re relevant to the Snapchatter and context of the picture.
Geofilters aren’t just something Snapchat themselves makes either. Users can submit their own! Here’s how you can submit geofilters for Snapchat users.
Social Isn’t Solely Responsible For Social Media Performance
When most look at social media performance, they measure success by a combination of factors. These include stuff like engagements, CTR, impressions, and more. While these metrics tell us how the social posts themselves performed, many fail to factor in the one item that should have the greatest impact on the performance of a post. The content it links to.
Twitter Announces Polls: What Marketers Need To Know
Twitter announced today that polls will be finding their way to the feed in the coming days. Polls will give everyone the opportunity to get public opinion on any question they want answered and it’ll help users voices be heard.
This exciting new feature will bring a new dimension of interaction to the social platform and give everyone the opportunity to ask and answer any question they’d like. It also offers great new opportunities for marketers and their audiences. Here’s what you need to know to make the most of it.
Study: Brands Are Getting Better At Social Response
Awesome news, a new Socialbakers survey found that customers are asking more questions than ever and more importantly, brands are answering them more than they have in the past. Despite a 3.2% increase in customer demand this quarter, brands are responding to a record high 76% of questions on Facebook. In addition to responding to more inquiries, they’re also responding faster, with an average of less than 27 hours per post. This is great news for both customer and brand!