Facebook Reactions: What Marketers Need To Know
Feb24

Facebook Reactions: What Marketers Need To Know

Facebook Reaction Buttons

It’s official, today Facebook rolled out Reactions to all users across the globe! In addition to Liking a post, you can now respond with Love, Haha, Yay, Wow, Sad, and Angry. Facebook reactions give users even more ways to share how they feel, quickly and easily.

In addition to allowing Facebook users to share their reactions with more than just ‘Like’, these new changes will impact marketing too. Check out what the new Facebook Reactions mean to marketers.

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The New Facebook Notify: What It Means To Marketers
Nov12

The New Facebook Notify: What It Means To Marketers

Facebook Notify

Yesterday, Facebook announced the launch of Notify. The new app alerts people of timely news from the sources they care about most. Simply select the sources you want to follow and be alerted to important news right on your phones lock-screen. Swiping notifications will bring the user right to the story on Facebook.

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Study: Here’s What People Engage With On Facebook
Nov12

Study: Here’s What People Engage With On Facebook

Study: Here's What People Engage With On Facebook

Engagement on Facebook is what makes the site run. It’s also what marketers strive for most. Through all the changes to the newsfeed and content distribution, engagement has continued to be the key in getting your content seen. The more people engage with it, the more people see it.

So how do you get the most engagement from your Facebook posts? Post the most engaging types of content, right? Here’s what they are.

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Facebook Adds Reactions: What Marketers Need To Know
Oct09

Facebook Adds Reactions: What Marketers Need To Know

Facebook Reaction Buttons

Last month, Mark Zuckerberg hosted a Q&A from Facebook headquarters. During the event, he commented on many members want to be able to react to posts with more than a simple ‘Like’. Zuck shared that Facebook is working on adding functionality to allow users to indicate a greater range of emotional connection with posts (most news sources incorrectly reported that Mark had said a ‘Dislike’ button was on the way; apparently they didn’t bother to listen to his comments as he never said this). And now it’s here.

Yesterday, Facebook announced that they’ve begun testing new Reactions. These Reactions, shown above, give users a better way to show how they really feel about a post. Now they can show the sadness a post about your poor health brings or how angry people that litter make them. They can also celebrate things they love seeing. No longer will they have to comment with, “I wish I could like this twice!” Instead, they can use the ‘Wow’ or ‘Love’ reactions.

As with all changes to Facebook, they will likely have an impact on digital marketers. Here’s what you need to know.

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Facebook News Feed Update: Negative Feedback May Not Be Accurate
Aug05

Facebook News Feed Update: Negative Feedback May Not Be Accurate

Positive And Negative Feedback

Facebook Insights offer a wealth of data about how your audience is receiving your Facebook page posts. While many social media marketers seem to only measure their post success in terms of likes, comments, shares, and clicks, Facebook offers so much more in the way of post analytics. You can view things like organic vs paid reach, video viewership and much more. There’s a wealth of data for those that want to dig into it (and you really should, as this data provides great insight into what your following likes and doesn’t care to see).

One of the metrics Facebook provides page owners is Negative Feedback. This metric is made up of 4 different actions combined into a single number. These actions are: Post Hides, Hides of All Posts, Reports of Spam, and Unlikes of Page. Each of these actions are seen as an indication of negative feelings towards your page posts and because of this poor sentiment, they can greatly decrease the overall reach of a post. The problem is, this Negative Feedback number isn’t totally accurate.

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