Facebook Friends and Family Update: What You Need To Know

Every time Facebook or any social network makes an update of any kind, it’s almost instantly met with cries from the marketing community. Every update seems another move to kill off social media marketing and bring an end to the world. Facebook just announced a new update to the timeline, and this one is sure to really make many marketers mad. Fear not, these changes aren’t as bad as many think. Here’s why this Facebook update isn’t a bad thing.

Why Successful Social Video Must Be Designed Like Silent Film

Social video is all the rage these days. According to a study by Cisco, video will grow to be 80% of all internet traffic by 2019. It’s clear that we love video and marketers are rushing to produce tons of content to fill that desire.

With all the efforts to create engaging social videos, there’s one thing most are missing. Here’s why marketers must make their videos silent films.

Facebook Rights Manager: What Marketers Need To Know

Facebook announced lots of big updates at their 2016 F8 conference. 360 video, Instant Articles for all, and more. With all the announcements, it seems many missed one of the biggest announcements for content creators, the Rights Manager. The new Facebook Rights Manager means great things for anyone creating video on the web. Here’s a look at the Facebook Rights manager and what marketers need to know about it.

Does It Help When I ‘Like’ My Company Facebook Posts?

With Facebook page post reach decreasing for many brands over the years, companies look to do anything they can to increase their reach (try posting content your audience really wants to see, rather than just what you want them to see). In hoping to increase the success of their company posts we often see employees Liking everything they share. While employees may think they’re helping out, they really aren’t. Here’s why.

How To Get The Most From Cinemagraphs On Facebook

Cinemagraphs are awesomely engaging content. They draw the attention of your viewer in a way that static images and standard video can’t.

While the process of creating them can be a challenge without the right software and know-how, creating them isn’t the only step that takes planning. Promoting your cinemagraphs on social needs thought too. Here’s how to get the most from your cinemagraphs on Facebook.