Why Facebook Is A Poor Place For Opinions

Facebook was built on sharing. It’s a place to connect and show off your latest thoughts, photos, videos, interesting articles, and more. Every minute, Facebook users share 293,000 statuses, 136,000 photos, and 510 comments.

With all that interaction, you’d think it’d be a great place to share opinions and influence others. Think again. Here’s how Facebook works and why it’s a poor place for opinions.

Facebook Reach Is About To Drop: Why This Is A Good Thing

Over the past couple years, Facebook has made a number of changes which have resulted in lower reach for business pages. While these changes have meant a better experience for Facebook users (the entire point of instituting them), businesses have been up in arms about the lessened reach which resulted.

If you’re someone who has been impacted by a drop in reach, get ready. Facebook reach is about to drop again. But don’t get upset. It’s a good thing. Here’s why.

Pinterest Is For More Than Just Products

Unless you’re a B2C brand, chances are you haven’t invested much in Pinterest. For most, it’s a place you go to look at products. A visual place with a million things to buy, and if you don’t have something to sell, you wouldn’t think about posting it on Pinterest. But it has the ability to do so much more. Here’s a look at how you can use Pinterest to drive traffic and interest in anything online.

Avoid These Annoying Actions For Stronger Social Followings

We all want to build better social followings. The relationship we have with our followers is key to the success we see on social. We spend a ton of time building a following and connecting with them but there are some annoying actions that can hurt our social health. Here are the most offensive actions that you need to avoid.

National [Insert Anything] Day Is Stupid and Brilliant

It started with Mother’s Day and Father’s Day. The story goes that when Hallmark wanted to fix slow sales during months between real holidays they simply created their own holidays to boost their business. It worked. Americans now spend more than $33.9 billion every year between these two holidays (with spending on mom at $21.2 billion being almost double dad at $12.7 billion). Using the internet to spread the word, the practice have grown, and it seems every day is a new National [Insert Anything] Day. Here’s why it’s both stupid and brilliant.