Organic Social Success Is Not An Indicator Of Paid Potential

Spending on digital advertising is growing like crazy. With digital spend expected to overtake TV by 2017, investing in digital seems the be the way to go, as returns can be easily measured and digital is where people are (among other advantages).

To make sure they’re putting their spend where they’ll get the best return for their digital dollars, some have taken up a strategy of promoting first within organic channels (where there is no cost to do so) and then using the success there as an indicator of pieces which may perform well in paid. This may sound like a good idea, but it’s not a great indicator paid potential. Here’s why.

Most SMBs Are Measuring Social Media Wrong

When it comes to social media, success can be measured in many different ways. The KPIs we use to gauge performance have a big impact on our ability to understand social media performance, and drive the direction of our social strategy. With the right measures of success, we can plot a social media strategy that continues to grow and return great results. The problem is, most SMBs are measuring social media wrong.

Does It Help When I ‘Like’ My Company Facebook Posts?

With Facebook page post reach decreasing for many brands over the years, companies look to do anything they can to increase their reach (try posting content your audience really wants to see, rather than just what you want them to see). In hoping to increase the success of their company posts we often see employees Liking everything they share. While employees may think they’re helping out, they really aren’t. Here’s why.

Why Your Business Must Be On Social Media

We all spend a lot of time online (some might say too much). Where we spend that time differs for everyone. Digital marketers must determine the best places to reach their audiences online, enabling them to be seen. While social media is a big part of where people spend their digital time, some marketers and businesses aren’t convinced that it’s worth their effort to be present in the space. Here’s new research that shows why your business must be on social, and why skipping it is a big miss.

What You’re Missing By Neglecting Social Schema

We put a lot of hard work into creating content that people will love and want to share. We spend time tweaking the copy, adding just the right images, and making sure what we create is as appealing as possible to our audiences in an attempt to not only give them what they want to see, but also in hopes they share it with others. But with all the work we put into our content, it seems one element is often missing. Far too many are neglecting social schema. Here’s why it’s hurting our success.