Twitter Announces Full-Size Photos: What You Need To Know

Today, Twitter announced a new look for photos on the social media site. These changes will mean a better visual experience for users and bring a number of benefits for brands too. Let’s take a look at the new changes and what they mean to marketers.

5 Things The Best Social Media Marketers Have To Have

Social media marketing is one of the fastest evolving and growing spaces in the marketing realm. Like social itself, things move fast, change is constant, and keeping up can be a big challenge.

To keep pace, integrate, and see the best results from social, a marketer needs to have a lot of different talents, drives, and abilities. Here are five that the best social media marketers must possess.

Social Isn’t Solely Responsible For Social Media Performance

When most look at social media performance, they measure success by a combination of factors. These include stuff like engagements, CTR, impressions, and more. While these metrics tell us how the social posts themselves performed, many fail to factor in the one item that should have the greatest impact on the performance of a post. The content it links to.

Why Being Active On Social Is Critical For Restaurants

Social media has become one of the most popular ways we find out about new businesses. We hear about them through those we follow. We look to see what others are saying. And we check to see what the business themselves has to say socially. Social media has become an indispensable tool for finding new spots in town and across the world.

While we use social to find out about the places we’ll go, nowhere is that more true than the restaurants where we’ll choose to spend our dining dollars. Just over half (52%) of Twitter users get information about restaurants using the platform. That’s over 118 million people looking for information about the places they’ll dine on Twitter alone. With that kind of crowd searching social for their next experience, here are some of the reasons it’s critical for restaurants to be very active on social.

Facebook Adds Reactions: What Marketers Need To Know

Last month, Mark Zuckerberg hosted a Q&A from Facebook headquarters. During the event, he commented on many members want to be able to react to posts with more than a simple ‘Like’. Zuck shared that Facebook is working on adding functionality to allow users to indicate a greater range of emotional connection with posts (most news sources incorrectly reported that Mark had said a ‘Dislike’ button was on the way; apparently they didn’t bother to listen to his comments as he never said this). And now it’s here.

Yesterday, Facebook announced that they’ve begun testing new Reactions. These Reactions, shown above, give users a better way to show how they really feel about a post. Now they can show the sadness a post about your poor health brings or how angry people that litter make them. They can also celebrate things they love seeing. No longer will they have to comment with, “I wish I could like this twice!” Instead, they can use the ‘Wow’ or ‘Love’ reactions.

As with all changes to Facebook, they will likely have an impact on digital marketers. Here’s what you need to know.