Want Clicks or Engagement? How To Tailor Tweets For Intention

Social media tips and tricks are plentiful. We’ve got piles of great research showing ways we can increase the effectiveness of our messaging for the best return. This data is great for getting the greatest ROI from our social messaging, but you need to think about what your goals when using each tactic.

Don’t Freak Out About Drops In Social Following

Many monitor size of their social audience as KPI of their social success (it isn’t but we’ll cover that another time). Numbers are up and they’re doing well. If things drop, they assume something is seriously wrong. Should you see a drop in your social following, it’s not a time to panic. It’s time to figure out if it matters.

Event Promotion On Social Media Is Missing This

Most organizations promote their upcoming events with social media. They post messages on Twitter, Facebook, LinkedIn and elsewhere that tell their followers when it is and why they should attend. They do a great job amplifying it on their own channels but they’re missing one big potential piece.

Why You Might Want To Reconsider Social Media Contests

Social media giveaways are a great way to attract a lot of people to your profiles and get them to follow in return for a chance to win a prize. Many use promotions to successfully grow their followings and get people talking about their brand. While giveaways are a quick and easy way to gather a bunch of new followers, they may not be as beneficial as you think. Here’s why.

Does Anyone Use Social Sharing Buttons?

Social sharing is big. In Q4 of 2014, social drove over 30% of all traffic to sites. With social sharing driving so much website traffic, marketers do everything they can to encourage it and make it easier.

One of the ways we try to encourage users to share our content is by placing social sharing buttons on each page of our sites. The thought is that having easy to access buttons makes people more likely to share as it takes some of the additional steps out of the process. It’s also a top-of-mind thing where having them present may remind or encourage people to share our content. While social sharing buttons seem to be a no-brainer, there’s a big problem with them. Almost no one uses them.