This week, a report from Bloomberg claims that Twitter will stop counting images and links against the 140-character limit. This news has excited many and got social media fans pumped about what they may do with their new found characters. While this added room may make some happy, it’s not likely to bring about better performance for social media marketers. Here’s why more characters won’t make your tweets more successful.
Social video is all the rage these days. According to a study by Cisco, video will grow to be 80% of all internet traffic by 2019. It’s clear that we love video and marketers are rushing to produce tons of content to fill that desire.
With all the efforts to create engaging social videos, there’s one thing most are missing. Here’s why marketers must make their videos silent films.
Spending on digital advertising is growing like crazy. With digital spend expected to overtake TV by 2017, investing in digital seems the be the way to go, as returns can be easily measured and digital is where people are (among other advantages).
To make sure they’re putting their spend where they’ll get the best return for their digital dollars, some have taken up a strategy of promoting first within organic channels (where there is no cost to do so) and then using the success there as an indicator of pieces which may perform well in paid. This may sound like a good idea, but it’s not a great indicator paid potential. Here’s why.
Influencer marketing is all the rage. You want to influence influencers, who can in turn influence their large followings. With the huge growth of Instagram in recent years, many marketers are turning to the platform as a way to reach potential influencers. They offer a great way to get in front of the people who can help influence an even greater group of potential customers and ad spending on Instagram is estimated to have grown as much as 11,000% between Q3 and Q4 of 2015.
There’s just one problem. Reaching influencers with Instagram ads isn’t happening.
When it comes to social media, success can be measured in many different ways. The KPIs we use to gauge performance have a big impact on our ability to understand social media performance, and drive the direction of our social strategy. With the right measures of success, we can plot a social media strategy that continues to grow and return great results. The problem is, most SMBs are measuring social media wrong.
Influencer marketing offers the ability to harness the power of those who have great influence and further your campaigns. Agencies are pushing this newly hyped marketing tactic like crazy and constantly touting the potential rewards. With big growth there’s a critical element that most agencies have been missing. To prove the value of influencer marketing this must be addressed.
Facebook announced lots of big updates at their 2016 F8 conference. 360 video, Instant Articles for all, and more. With all the announcements, it seems many missed one of the biggest announcements for content creators, the Rights Manager. The new Facebook Rights Manager means great things for anyone creating video on the web. Here’s a look at the Facebook Rights manager and what marketers need to know about it.
There are scams everywhere. Anywhere there’s a chance to make money, there’s an opportunity to do so in a less than honest way. As social networks have grown in popularity, it’s unavoidable that they attract those looking to harness their wealth of information to gain more info on those that populate the site. LinkedIn spammers and scammers are on the rise. Here’s what you should watch out for.