Social media engagement is huge. Without it, there’s no reason to be on social. But while marketers crave engagement, recent changes to social networks have often made it harder to get the same engagement rate we use to grab. Fear not! You can increase your Twitter engagement by 110% or more using this simple form of content few businesses are using.
Launching a startup is difficult. You need explosive growth to gain the scale to gather the interest of investors and make your business thrive in this tough new world. But the growth that would satisfy a typical business simply isn’t enough for most startups. To achieve the kind of growth startups need to succeed, you need something that propels you ahead at exponential speeds. Something that gives you an explosion right off the line. Traction: How Any Startup Can Achieve Explosive Customer Growth shows you how to achieve that kind of growth.
Google AMP rolled out just a couple months ago and many marketers took little notice. This light-weight and mobile-focused website structure offers a better user experience than the weighed-down resource-intensive stuff most of us are use to, but it got little attention from most in website and marketing circles after release. That’s all about to change with the latest announcement by Google last week. Here’s why you can’t keep ignoring AMP.
Every time Facebook or any social network makes an update of any kind, it’s almost instantly met with cries from the marketing community. Every update seems another move to kill off social media marketing and bring an end to the world. Facebook just announced a new update to the timeline, and this one is sure to really make many marketers mad. Fear not, these changes aren’t as bad as many think. Here’s why this Facebook update isn’t a bad thing.
Quality copy has a huge impact on the success of social ads. Crafting messages that appeal to viewers is an obvious goal, but sometimes small nuances can have a big effect on the performance and return of our social media advertising. There are many factors that can influence success. Here are 7 tips for writing better Twitter ad copy, from Twitter themselves.
In mid-March, Instagram announced that they’d be updating their feed to show more of the updates that matter most to their members. This announcement caused a uprise and cries from the Instagram community. Many cried when this move was announced and believed it would doom Instagram forever. While many saw it as a bad change, we were quick to see the great opportunity that this updated offered Instagram users.
With all the commotion over the upcoming change, you’d have thought the world was ending. Quite the opposite it would seem now, as Instagram updated the timeline and nobody noticed. Here’s a look at the new timeline.
It started with Mother’s Day and Father’s Day. The story goes that when Hallmark wanted to fix slow sales during months between real holidays they simply created their own holidays to boost their business. It worked. Americans now spend more than $33.9 billion every year between these two holidays (with spending on mom at $21.2 billion being almost double dad at $12.7 billion). Using the internet to spread the word, the practice have grown, and it seems every day is a new National [Insert Anything] Day. Here’s why it’s both stupid and brilliant.
This week, a report from Bloomberg claims that Twitter will stop counting images and links against the 140-character limit. This news has excited many and got social media fans pumped about what they may do with their new found characters. While this added room may make some happy, it’s not likely to bring about better performance for social media marketers. Here’s why more characters won’t make your tweets more successful.