Ignoring AMP? It’s About To Get Really Important
Aug08

Ignoring AMP? It’s About To Get Really Important

Ignoring AMP? It's About To Get Really Important

Google AMP rolled out just a couple months ago and many marketers took little notice. This light-weight and mobile-focused website structure offers a better user experience than the weighed-down resource-intensive stuff most of us are use to, but it got little attention from most in website and marketing circles after release. That’s all about to change with the latest announcement by Google last week. Here’s why you can’t keep ignoring AMP.

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Facebook Friends and Family Update: What You Need To Know
Jul05

Facebook Friends and Family Update: What You Need To Know

Facebook Friends and Family Update: What You Need To Know

Every time Facebook or any social network makes an update of any kind, it’s almost instantly met with cries from the marketing community. Every update seems another move to kill off social media marketing and bring an end to the world. Facebook just announced a new update to the timeline, and this one is sure to really make many marketers mad. Fear not, these changes aren’t as bad as many think. Here’s why this Facebook update isn’t a bad thing.

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7 Tips For Writing Awesome Twitter Ad Copy
Jun28

7 Tips For Writing Awesome Twitter Ad Copy

7 Tips For Writing Awesome Twitter Ad Copy

Quality copy has a huge impact on the success of social ads. Crafting messages that appeal to viewers is an obvious goal, but sometimes small nuances can have a big effect on the performance and return of our social media advertising. There are many factors that can influence success. Here are 7 tips for writing better Twitter ad copy, from Twitter themselves.

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Instagram Updated The Timeline And Nobody Noticed
Jun20

Instagram Updated The Timeline And Nobody Noticed

Instagram Updated The Timeline And Nobody Noticed

In mid-March, Instagram announced that they’d be updating their feed to show more of the updates that matter most to their members. This announcement caused a uprise and cries from the Instagram community. Many cried when this move was announced and believed it would doom Instagram forever. While many saw it as a bad change, we were quick to see the great opportunity that this updated offered Instagram users.

With all the commotion over the upcoming change, you’d have thought the world was ending. Quite the opposite it would seem now, as Instagram updated the timeline and nobody noticed. Here’s a look at the new timeline.

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National [Insert Anything] Day Is Stupid and Brilliant
Jun16

National [Insert Anything] Day Is Stupid and Brilliant

National [Insert Anything] Day Is Stupid and Brilliant

It started with Mother’s Day and Father’s Day. The story goes that when Hallmark wanted to fix slow sales during months between real holidays they simply created their own holidays to boost their business. It worked. Americans now spend more than $33.9 billion every year between these two holidays (with spending on mom at $21.2 billion being almost double dad at $12.7 billion). Using the internet to spread the word, the practice have grown, and it seems every day is a new National [Insert Anything] Day. Here’s why it’s both stupid and brilliant.

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More Characters Won’t Make Your Tweets More Successful
May19

More Characters Won’t Make Your Tweets More Successful

More Characters Won't Make Your Tweets More Successful

This week, a report from Bloomberg claims that Twitter will stop counting images and links against the 140-character limit. This news has excited many and got social media fans pumped about what they may do with their new found characters. While this added room may make some happy, it’s not likely to bring about better performance for social media marketers. Here’s why more characters won’t make your tweets more successful.

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Why Successful Social Video Must Be Designed Like Silent Film
May18

Why Successful Social Video Must Be Designed Like Silent Film

Why Successful Social Video Must Be Designed Like Silent Film

Social video is all the rage these days. According to a study by Cisco, video will grow to be 80% of all internet traffic by 2019. It’s clear that we love video and marketers are rushing to produce tons of content to fill that desire.

With all the efforts to create engaging social videos, there’s one thing most are missing. Here’s why marketers must make their videos silent films.

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Organic Social Success Is Not An Indicator Of Paid Potential
May17

Organic Social Success Is Not An Indicator Of Paid Potential

Organic Social Success Is Not An Indicator Of Paid Potential

Spending on digital advertising is growing like crazy. With digital spend expected to overtake TV by 2017, investing in digital seems the be the way to go, as returns can be easily measured and digital is where people are (among other advantages).

To make sure they’re putting their spend where they’ll get the best return for their digital dollars, some have taken up a strategy of promoting first within organic channels (where there is no cost to do so) and then using the success there as an indicator of pieces which may perform well in paid. This may sound like a good idea, but it’s not a great indicator paid potential. Here’s why.

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