Quality copy has a huge impact on the success of social ads. Crafting messages that appeal to viewers is an obvious goal, but sometimes small nuances can have a big effect on the performance and return of our social media advertising. There are many factors that can influence success. Here are 7 tips for writing better Twitter ad copy, from Twitter themselves.
In mid-March, Instagram announced that they’d be updating their feed to show more of the updates that matter most to their members. This announcement caused a uprise and cries from the Instagram community. Many cried when this move was announced and believed it would doom Instagram forever. While many saw it as a bad change, we were quick to see the great opportunity that this updated offered Instagram users.
With all the commotion over the upcoming change, you’d have thought the world was ending. Quite the opposite it would seem now, as Instagram updated the timeline and nobody noticed. Here’s a look at the new timeline.
It started with Mother’s Day and Father’s Day. The story goes that when Hallmark wanted to fix slow sales during months between real holidays they simply created their own holidays to boost their business. It worked. Americans now spend more than $33.9 billion every year between these two holidays (with spending on mom at $21.2 billion being almost double dad at $12.7 billion). Using the internet to spread the word, the practice have grown, and it seems every day is a new National [Insert Anything] Day. Here’s why it’s both stupid and brilliant.
This week, a report from Bloomberg claims that Twitter will stop counting images and links against the 140-character limit. This news has excited many and got social media fans pumped about what they may do with their new found characters. While this added room may make some happy, it’s not likely to bring about better performance for social media marketers. Here’s why more characters won’t make your tweets more successful.
Social video is all the rage these days. According to a study by Cisco, video will grow to be 80% of all internet traffic by 2019. It’s clear that we love video and marketers are rushing to produce tons of content to fill that desire.
With all the efforts to create engaging social videos, there’s one thing most are missing. Here’s why marketers must make their videos silent films.
Spending on digital advertising is growing like crazy. With digital spend expected to overtake TV by 2017, investing in digital seems the be the way to go, as returns can be easily measured and digital is where people are (among other advantages).
To make sure they’re putting their spend where they’ll get the best return for their digital dollars, some have taken up a strategy of promoting first within organic channels (where there is no cost to do so) and then using the success there as an indicator of pieces which may perform well in paid. This may sound like a good idea, but it’s not a great indicator paid potential. Here’s why.
Influencer marketing is all the rage. You want to influence influencers, who can in turn influence their large followings. With the huge growth of Instagram in recent years, many marketers are turning to the platform as a way to reach potential influencers. They offer a great way to get in front of the people who can help influence an even greater group of potential customers and ad spending on Instagram is estimated to have grown as much as 11,000% between Q3 and Q4 of 2015.
There’s just one problem. Reaching influencers with Instagram ads isn’t happening.
When it comes to social media, success can be measured in many different ways. The KPIs we use to gauge performance have a big impact on our ability to understand social media performance, and drive the direction of our social strategy. With the right measures of success, we can plot a social media strategy that continues to grow and return great results. The problem is, most SMBs are measuring social media wrong.