Most SMBs Are Measuring Social Media Wrong
When it comes to social media, success can be measured in many different ways. The KPIs we use to gauge performance have a big impact on our ability to understand social media performance, and drive the direction of our social strategy. With the right measures of success, we can plot a social media strategy that continues to grow and return great results. The problem is, most SMBs are measuring social media wrong.
Facebook Rights Manager: What Marketers Need To Know
Facebook announced lots of big updates at their 2016 F8 conference. 360 video, Instant Articles for all, and more. With all the announcements, it seems many missed one of the biggest announcements for content creators, the Rights Manager. The new Facebook Rights Manager means great things for anyone creating video on the web. Here’s a look at the Facebook Rights manager and what marketers need to know about it.
How To Spot LinkedIn Spammers & Scammers
There are scams everywhere. Anywhere there’s a chance to make money, there’s an opportunity to do so in a less than honest way. As social networks have grown in popularity, it’s unavoidable that they attract those looking to harness their wealth of information to gain more info on those that populate the site. LinkedIn spammers and scammers are on the rise. Here’s what you should watch out for.
Does It Help When I ‘Like’ My Company Facebook Posts?
With Facebook page post reach decreasing for many brands over the years, companies look to do anything they can to increase their reach (try posting content your audience really wants to see, rather than just what you want them to see). In hoping to increase the success of their company posts we often see employees Liking everything they share. While employees may think they’re helping out, they really aren’t. Here’s why.
Why Your Business Must Be On Social Media
We all spend a lot of time online (some might say too much). Where we spend that time differs for everyone. Digital marketers must determine the best places to reach their audiences online, enabling them to be seen. While social media is a big part of where people spend their digital time, some marketers and businesses aren’t convinced that it’s worth their effort to be present in the space. Here’s new research that shows why your business must be on social, and why skipping it is a big miss.
What You’re Missing By Neglecting Social Schema
We put a lot of hard work into creating content that people will love and want to share. We spend time tweaking the copy, adding just the right images, and making sure what we create is as appealing as possible to our audiences in an attempt to not only give them what they want to see, but also in hopes they share it with others. But with all the work we put into our content, it seems one element is often missing. Far too many are neglecting social schema. Here’s why it’s hurting our success.