Most SMBs Are Measuring Social Media Wrong
When it comes to social media, success can be measured in many different ways. The KPIs we use to gauge performance have a big impact on our ability to understand social media performance, and drive the direction of our social strategy. With the right measures of success, we can plot a social media strategy that continues to grow and return great results. The problem is, most SMBs are measuring social media wrong.
Agencies Fail To Prove The Value Of Influencer Marketing
Influencer marketing offers the ability to harness the power of those who have great influence and further your campaigns. Agencies are pushing this newly hyped marketing tactic like crazy and constantly touting the potential rewards. With big growth there’s a critical element that most agencies have been missing. To prove the value of influencer marketing this must be addressed.
Facebook Rights Manager: What Marketers Need To Know
Facebook announced lots of big updates at their 2016 F8 conference. 360 video, Instant Articles for all, and more. With all the announcements, it seems many missed one of the biggest announcements for content creators, the Rights Manager. The new Facebook Rights Manager means great things for anyone creating video on the web. Here’s a look at the Facebook Rights manager and what marketers need to know about it.
How To Spot LinkedIn Spammers & Scammers
There are scams everywhere. Anywhere there’s a chance to make money, there’s an opportunity to do so in a less than honest way. As social networks have grown in popularity, it’s unavoidable that they attract those looking to harness their wealth of information to gain more info on those that populate the site. LinkedIn spammers and scammers are on the rise. Here’s what you should watch out for.
Email Marketers: Stop Bragging About Conversion Rates
When it comes to conversion rates, we often hear email marketers tout the fact that their favored form of marketing converts at a rate higher than others. They love to tell everyone they beat the rest and how email is the best investment for those looking to convert. But while the numbers may be true, they don’t tell the whole story. Stop bragging email marketers, your conversion rates aren’t as impressive as you make them seem.
Influencer Marketing & The FTC: How To Stay Out Of Trouble
As soon as marketers began to realize the power of influencer marketing they took to it and ran. It allows you to harness the power of those that already have a relevant audience and can really increase the success of your campaigns. Though influencer marketing has become popular, most failed to consider ethical and legal questions involved in working with influencers. This has lead some to get into big trouble with the FTC. To keep from getting your company and clients in trouble, here’s what you need to do.
Does It Help When I ‘Like’ My Company Facebook Posts?
With Facebook page post reach decreasing for many brands over the years, companies look to do anything they can to increase their reach (try posting content your audience really wants to see, rather than just what you want them to see). In hoping to increase the success of their company posts we often see employees Liking everything they share. While employees may think they’re helping out, they really aren’t. Here’s why.
Why Your Business Must Be On Social Media
We all spend a lot of time online (some might say too much). Where we spend that time differs for everyone. Digital marketers must determine the best places to reach their audiences online, enabling them to be seen. While social media is a big part of where people spend their digital time, some marketers and businesses aren’t convinced that it’s worth their effort to be present in the space. Here’s new research that shows why your business must be on social, and why skipping it is a big miss.