Why Global Agencies Are Missing Local Opportunities

The internet has allowed agencies to grow their offerings and created the digital marketing agency. It’s allowed businesses to grow their reach beyond just local markets and work globally. This lessens local competition and brings opportunities to work with brands we wouldn’t have the ability to do so with locally. While this opportunity is awesome, forgetting your local market is a huge miss that many marketing agencies are making. Here’s why missing local opportunities is hurting your potential.

What You’re Missing By Neglecting Social Schema

We put a lot of hard work into creating content that people will love and want to share. We spend time tweaking the copy, adding just the right images, and making sure what we create is as appealing as possible to our audiences in an attempt to not only give them what they want to see, but also in hopes they share it with others. But with all the work we put into our content, it seems one element is often missing. Far too many are neglecting social schema. Here’s why it’s hurting our success.

Are You A Complainer or Conqueror?

Change happens. Sometimes it’s for the better, other times for the worse. Change is constant. Without it, we’d be standing still and failing to move business forward. As I’ve experienced change in the work world, it’s become clear that there are two ways people react when change arises. Two types of people: complainer or conqueror. The question is; which one are you?

6 Reasons Asking For Instagram Notifications Will Hurt You

Recently, Instagram announced that it’ll be moving away from their all-chronological feed, to one that uses an algorithm to put not-to-be-missed posts at the start of your feed, followed by those in chronological order (most seem to have missed that last part). The news of the new Instagram news feed has caused an uproar, much like every social media update, from changes to the Facebook News Feed to #RIPTwitter.

This week our news feeds started to fill with posts advising us to turn on Instagram notifications for their posts if we wanted to be sure to see future updates. Their reasoning is that the algorithm-based feed will mean you won’t see all of their updates. For starters, this isn’t true (if you engage with an account often, the new Instagram news feed will make sure you see even more of their posts). While they’re doing this in hopes that they won’t be missed when the new algorithm rolls out, they’re really doing more harm to themselves than good. Here are 6 reasons asking for Instagram notifications will hurt you.

How To Get The Most From Cinemagraphs On Facebook

Cinemagraphs are awesomely engaging content. They draw the attention of your viewer in a way that static images and standard video can’t.

While the process of creating them can be a challenge without the right software and know-how, creating them isn’t the only step that takes planning. Promoting your cinemagraphs on social needs thought too. Here’s how to get the most from your cinemagraphs on Facebook.

Is The Updated Instagram Feed Bad For Marketers?

Instagram just announced huge news. They’ll be updating their feed to show you more of the moments you want. This means you’ll no longer see all updates in chronological order. Here’s what the updated Instagram feed means to marketers and how it’ll impact them.

“Don’t Bring Me Problems; Bring Me Solutions” Is Bad

“Don’t bring me problems; bring me solutions.” If you’ve been in the business world for a while, you’ve most likely heard the phrase plenty. Companies believe the phrase helps inspire employees to take initiative and solve problems. It should cut complaining and focus people on finding solutions to their problems. The problem is, it’s bad for business.

Facebook Reactions: What Marketers Need To Know

It’s official, today Facebook rolled out Reactions to all users across the globe! In addition to Liking a post, you can now respond with Love, Haha, Yay, Wow, Sad, and Angry. Facebook reactions give users even more ways to share how they feel, quickly and easily.

In addition to allowing Facebook users to share their reactions with more than just ‘Like’, these new changes will impact marketing too. Check out what the new Facebook Reactions mean to marketers.