The New Twitter Timeline: What Marketers Need To Know

The day has finally come. After much chatter about the possibility an updated timeline, it’s become a reality. The new Twitter timeline now shows tweets at the top based on relevancy, rather than chronology.

With every change to any social network, there are many marketers that worry it will negatively impact their ability to reach their audiences. Many see any change as a negative, as it means having to learn a new way of doing things. Don’t worry. Here’s what marketers need to know about the new Twitter timeline.

How To Create Amazing Brand Advocacy On Twitter

Brand advocacy is a hot topic for many marketers, and with good reason. Brands with high advocate populations get 264% more earned media impressions than average brands, according to the Brand Advocate Study by Wildfire by Google. With stats like that, it’s clear that building advocates can have a huge impact on your brand. In order to build your own brand advocacy on Twitter, let’s look at how people are persuaded to advocate for brands.

How To Remove Ads From Your Amazon Kindle For Free

The Amazon Kindle is an awesome device for those that love to read. It makes it easy to consume books fast, switch what you’re reading with ease, take notes on the fly, and carry a whole library in your backpack. The Kindle is a great companion for anyone looking to enjoy a good book.

Many have chosen to purchase the slightly less expensive Kindle models which include special offers on the home screen and when the device is turned off. While these ads are generally unobtrusive, many would like to be without them. Though you can remove the ads by paying the difference between the special offer model and ad-free model, there’s no reason to spare the expense. Here’s how to remove ads from your Amazon Kindle for free.

Survey: The Most Trusted Advertising Formats

Trust is huge when it comes to buying. If you don’t trust a product or brand, you’re pretty unlikely to purchase it. We don’t start out trusting of every brand we come across, though we do have a bit of a baseline trust of most brands in many cases. Generally our overall trust is built through consuming information about the brand or product. So where do consumers find that trust and what causes them to take action? Have a look.

Periscope Is Live On Twitter: What Marketers Need To Know

Yesterday, Twitter announced that Periscope broadcasts will now show live on Twitter. This is huge news for anyone using the live streaming-video service and it’s another big blow to Meerkat in the fight for live-video streaming supremacy.

It also means big things for marketers looking to reach their audiences in a more powerful way. Here’s a look at what the new update changed and what Periscope live in the Twitter timeline means to marketers.

How To Get Influencer Buy-in

Influencer marketing is a powerful tool to help grain greater credibility from your audience and expand the reach of your content. But while many marketers extol the ease of creating such programs, it seems they have limited real-world experience creating them. After the challenges of identifying ideal influencers for your project, the outreach and getting influencer buy-in can pose a number of challenges too.

Getting buy-in is critical. Without it, you’ve got no influencers, and without strong buy-in they’re less likely to be wholly committed to the project, helping to amplify and assist in seeing it greater success.

Buy-in is a challenge. But with an understanding of what it takes to get influencers sign-on, you can see far better success at getting influencers to take part in your projects and the overall influencer marketing project. Here’s how to get  influencer buy-in.

How To Overcome The Challenges Of Employee Advocacy

Employee advocacy is growing fast. 7 out of 10 companies are currently considering, testing, or already have employee advocacy programs.

There’s a reason so many see value in such programs. 79% see increased visibility, 65% get better brand recognition, 44.9% grain increased web traffic, and 33.7% receive improved brand loyalty, just to name a few reasons.

While the benefits for brands are clear, many see numerous challenges when rolling out and getting employees to adopt programs within their organization. Here’s how they can overcome the biggest challenges of creating a successful employee advocacy program.

How Increasing Twitter Character Limit Impacts Marketers

The social web is buzzing. A recent rumor, published by Re/code, claims that Twitter is looking to remove their current 140 character limit on tweets and consider raising it to 10,000 characters. This change would be quite big for the social network that’s set itself apart from the others largely because of it’s short character limit.

Though the timeline for such a change is unclear right now, it’s caused quite the sir for many, especially marketers. While this change may seem like a total game-changer, the impact of such a change won’t be as Earth-shattering as some believe. Here’s how an increased Twitter character limit impacts marketers.