Twitter Announces Polls: What Marketers Need To Know

Twitter announced today that polls will be finding their way to the feed in the coming days. Polls will give everyone the opportunity to get public opinion on any question they want answered and it’ll help users voices be heard.

This exciting new feature will bring a new dimension of interaction to the social platform and give everyone the opportunity to ask and answer any question they’d like. It also offers great new opportunities for marketers and their audiences. Here’s what you need to know to make the most of it.

How To Use Internal Search To Improve Your Website

Customer behavior offers a wealth of information, if you know where to look. Our own websites can tell us quite a bit about what’s happening and show opportunities to better serve our visitors. With the help of Google Analytics we can see how people are using our site and then make changes to help them find what they need easier. While GA offers countless ways to see how your site is being used, let’s look at your internal website search and the great insight it offers.

Study: Brands Are Getting Better At Social Response

Awesome news, a new Socialbakers survey found that customers are asking more questions than ever and more importantly, brands are answering them more than they have in the past. Despite a 3.2% increase in customer demand this quarter, brands are responding to a record high 76% of questions on Facebook. In addition to responding to more inquiries, they’re also responding faster, with an average of less than 27 hours per post. This is great news for both customer and brand!

Get More Clicks By Dropping The Mentions and Hashtags

Picking the right messaging strategy can greatly improve return from your Twitter posts. Including stats can increase retweets but decrease clicks. Posing questions can increase social response. Knowing what type of tactic drives certain behaviors means you’re prepared to pick the right mix to achieve your campaign goals. Just make sure you’re picking the right messaging elements to support your desired results.

Buffer Bites: Quickly Quote With Buffer

Quotes are a wonderful way to make a point or summarize an article. We often use them in social messaging to draw interest or support our views. They also add credibility to our content.

Copying and pasting your favorite lines from the articles we read into social messages works fine but Buffer has a better way. Here’s how to quote with a quickness, using Buffer.

Why Being Active On Social Is Critical For Restaurants

Social media has become one of the most popular ways we find out about new businesses. We hear about them through those we follow. We look to see what others are saying. And we check to see what the business themselves has to say socially. Social media has become an indispensable tool for finding new spots in town and across the world.

While we use social to find out about the places we’ll go, nowhere is that more true than the restaurants where we’ll choose to spend our dining dollars. Just over half (52%) of Twitter users get information about restaurants using the platform. That’s over 118 million people looking for information about the places they’ll dine on Twitter alone. With that kind of crowd searching social for their next experience, here are some of the reasons it’s critical for restaurants to be very active on social.

Complacency Kills Agencies

Your agency has just scored a new clients. A cool new project, a new learning opportunity, and a chance to show just how awesome you are. You define the goals, the KPIs, and the steps required for success. Then your team works hard to execute and deliver the things required for the client program. There are some tweaks and strategy changes at first, but you quickly zero in on what you and the client want, and begin delivering it. Soon you’ve gotten into a rhythm with your team churning out the daily/weekly/monthly deliverable right on schedule. Everything seems to be right on track and going great. And that’s when your client dumps you.

10 Lessons Learned From Weight Lifting

In 2003, I joined a gym and started working out. Soon I was in the gym 5-6 nights a week for several hours each session. I got to know some of the other regulars and one of the groups invited me to workout with them. I learned a lot from the time spent working out with the group of 4. Things that apply to the gym and life. Here are some of those lessons.