Study: This Is The Content That Makes People Buy

Content is great. As marketers, we make piles of the stuff. Blog posts, videos, infographics, images, ebooks, whitepapers, and more, all designed to drive people towards the same end-goal.

For most marketers, the reason for the continued creation of content is simple. Because it leads potential and current customers through the funnel. But have you stopped to figure out which types of content are actually making people buy?

The New Facebook Notify: What It Means To Marketers

Yesterday, Facebook announced the launch of Notify. The new app alerts people of timely news from the sources they care about most. Simply select the sources you want to follow and be alerted to important news right on your phones lock-screen. Swiping notifications will bring the user right to the story on Facebook.

Study: Here’s What People Engage With On Facebook

Engagement on Facebook is what makes the site run. It’s also what marketers strive for most. Through all the changes to the newsfeed and content distribution, engagement has continued to be the key in getting your content seen. The more people engage with it, the more people see it.

So how do you get the most engagement from your Facebook posts? Post the most engaging types of content, right? Here’s what they are.

What You Need To Know About Twitter Polls

Twitter recently announced the launch of Polls. They’re a great way to engage with your audience and get awesome insights into how they feel about a huge range of questions.

As Polls roll out across the network, users are sure to see many opportunities to use this new feature to engage their following and learn from them. Here’s what you need to know about Twitter Polls to get started.

Why You Need To Stop Including Hashtags In Paid Tweets

Hashtags are great. They’ve been shown to increase engagement up to 16%, according to Twitter’s own research. They allow your tweets to be found when people are searching for related conversions or topics, and they allow you to group campaign messaging together. Hashtags are awesome for getting your message seen by more people.

The only problem with hashtags, is that they’re hurting your paid messaging performance.

5 Things The Best Social Media Marketers Have To Have

Social media marketing is one of the fastest evolving and growing spaces in the marketing realm. Like social itself, things move fast, change is constant, and keeping up can be a big challenge.

To keep pace, integrate, and see the best results from social, a marketer needs to have a lot of different talents, drives, and abilities. Here are five that the best social media marketers must possess.

How To Submit A Snapchat Geofilter

With over 100 million daily active users, Snapchat is one of the most popular social networks around. Sharing 8,796 photos every second, users are super active (in fact, 65% of users contribute to content daily). There’s no question that Snapchat is a place many people visit frequently throughout the day.

One of the newer additions to Snapchat is the addition of geofilters. These photo filters add fun text and graphics to your snap. The options available to you are based on your current location, so they’re relevant to the Snapchatter and context of the picture.

Geofilters aren’t just something Snapchat themselves makes either. Users can submit their own! Here’s how you can submit geofilters for Snapchat users.

Social Isn’t Solely Responsible For Social Media Performance

When most look at social media performance, they measure success by a combination of factors. These include stuff like engagements, CTR, impressions, and more. While these metrics tell us how the social posts themselves performed, many fail to factor in the one item that should have the greatest impact on the performance of a post. The content it links to.