The Big Costs Of Poor Exiting Employee Treatment

At some point in time, we all leave a job for exciting new opportunities. Generally, those we work with are happy for our advancement, even if they will be sad to lose us as a coworker. Sadly, there are some that don’t take the news so well. They make the exit process painful and turn a cold shoulder to those trying to grow their careers and themselves. Not only do these poor behaviors cause pain for exiting employees, they also have huge negative impacts on the companies themselves.

What Facebook’s Latest Change Means To Your Content

Facebook recently announced that they’re now taking into account the time spent on a story. Even if the viewer doesn’t ‘Like’ or comment on the post, they’ll still give some weight to the fact that they spent time reading it, which means they were engaged by it. This builds on the previous August update for click-bait content which assumed content was likely click-bait if the user clicked the link and then came straight back to Facebook, indicating what they found was not what they’d been hoping for.

So what do these changes mean for your content? Lets take a look at how to best work with these changes to the Facebook news feed.

Event Promotion On Social Media Is Missing This

Most organizations promote their upcoming events with social media. They post messages on Twitter, Facebook, LinkedIn and elsewhere that tell their followers when it is and why they should attend. They do a great job amplifying it on their own channels but they’re missing one big potential piece.

Why You Might Want To Reconsider Social Media Contests

Social media giveaways are a great way to attract a lot of people to your profiles and get them to follow in return for a chance to win a prize. Many use promotions to successfully grow their followings and get people talking about their brand. While giveaways are a quick and easy way to gather a bunch of new followers, they may not be as beneficial as you think. Here’s why.

7 Awesome Ways Buffer Is Doing Social and Startups Right

In a world where social tools are popping up (and falling down) by the dozens, it’s rare to find one worth championing. Well, I found one. It’s no secret that I love Buffer. It’s a product I use every day and a company I enjoy interacting with frequently. They’ve gone from an idea to over 2 million registered users in just 5 years. How’d they accomplish this growth? Here are 7 ways they’re building a company and social product like no other.

10 Business Lessons From My Cat’s Litter Box

The ridiculousness of list posts has gotten out of control. Posts like 10 Indispensable Business Lessons From the Notorious B.I.G. We can find lessons in absolutely anything. Does that mean we should? To see, lets take a look at lessons from one of the countless unlikely places that can offer business/life lessons.

To find great guidance in business, we’ll look no further than my cat’s litter box. That’s right. The place that Bucky Kat craps each day is filled with lessons (and cat poop). Read on to find out what they are, and be sure to share your own at the end.

Does Anyone Use Social Sharing Buttons?

Social sharing is big. In Q4 of 2014, social drove over 30% of all traffic to sites. With social sharing driving so much website traffic, marketers do everything they can to encourage it and make it easier.

One of the ways we try to encourage users to share our content is by placing social sharing buttons on each page of our sites. The thought is that having easy to access buttons makes people more likely to share as it takes some of the additional steps out of the process. It’s also a top-of-mind thing where having them present may remind or encourage people to share our content. While social sharing buttons seem to be a no-brainer, there’s a big problem with them. Almost no one uses them.

If Facebook Is Dead, Why Are Many Brands Doing So Awesome?

Since late 2013, it’s been constantly reported that Facebook organic reach is dead. Marketers have thrown up their arms and declared the social network a waste of time and cursed Facebook for trying to charge them to reach their audience (something every other form of advertising does). With so many insisting that the site has killed things for anyone outside of those that will pay-to-play, why are so many big brands seeing such success? What’s happening? Have a look.