Study: Here’s What People Engage With On Facebook
Nov12

Study: Here’s What People Engage With On Facebook

Study: Here's What People Engage With On Facebook

Engagement on Facebook is what makes the site run. It’s also what marketers strive for most. Through all the changes to the newsfeed and content distribution, engagement has continued to be the key in getting your content seen. The more people engage with it, the more people see it.

So how do you get the most engagement from your Facebook posts? Post the most engaging types of content, right? Here’s what they are.

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Study: The Top 5 Brand Research Channels
Oct06

Study: The Top 5 Brand Research Channels

Study: The Top 5 Brand Research Channels

Consumers are becoming better informed. Thanks to the internet, there’s a huge wealth of information about every product and brand just a couple clicks away. We use to have to rely on the recommendations of friends and coworkers, magazines like Consumer Reports, or simply buying it and hoping for the best. Now we find countless sources to tell us everything we want to know while still in the early inquiry stage.

The sources people turn to for this information are very important. They can mean the difference between a product becoming the must-buy product or fizzling and being forgotten. For marketers, making sure we’re presenting the best in these places can help mean your brand/product is on everyone’s wish list, rather than perused and passed over. Here are the top 5 ways people research brands and products when they’re looking to buy.

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Report: How Facebook, Twitter Users Consume News
Jul28

Report: How Facebook, Twitter Users Consume News

Social Media News

Social media is quickly becoming the preferred way for many to consume their news. How they consume that news within each social network is unique. A new report from Pew Research Center and the John S. and James L. Knight Foundation, titled The Evolving Role of News on Twitter and Facebook, took a look at news consumption on social. What they found can give good insight to marketers and increase the likelihood they’ll consume our news.

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