Want Clicks or Engagement? How To Tailor Tweets For Intention

Social media tips and tricks are plentiful. We’ve got piles of great research showing ways we can increase the effectiveness of our messaging for the best return. This data is great for getting the greatest ROI from our social messaging, but you need to think about what your goals when using each tactic.

Don’t Freak Out About Drops In Social Following

Many monitor size of their social audience as KPI of their social success (it isn’t but we’ll cover that another time). Numbers are up and they’re doing well. If things drop, they assume something is seriously wrong. Should you see a drop in your social following, it’s not a time to panic. It’s time to figure out if it matters.

Easy Content Creation With SlideShare

Content is what people come to see. It’s why they come to your site in the first place and the reason they return. If you don’t have a steady stream of the stuff, there’s not a lot of reason for most to come back. While it’s generally easy to keep the stream flowing, sometimes you find that you just don’t have as much time as we need to keep new stuff publishing. For those times when you need something interesting and relevant without a lot of work, look no further than SlideShare for quick and easy curation.

Why Instagram Engagement Rates Beat The Rest

Marketers are flocking to Instagram. The site offers the highest engagement rate of any social network and marketers want to cash in on that highly engaged audience. Engagement on Instagram has grown 108% in Q1 of 2015 compared to Q1 2014 and continues to rise. So why does Instagram see such high engagement rates when compared with the others? Let’s take a look and find out.

Twitter’s New Event Targeting Offers Marketers More

When it comes to targeting people around events, Twitter is the platform of choice. When live events happen, people turn to Twitter to share everything that’s going. Be it the Super Bowl, the presidential election, or the World Cup, Twitter is the social network people use for news and commentary.

Marketers have long targeted those watching and attending events on Twitter. We researched the events and when they were happening. We determined keywords and hashtags related to them and we identified users that had previously talked about them. It took a lot of effort, but it also got great results. Now Twitter has announced new event targeting options to make all of this easier. Here’s what it looks like and why it’s so sweet for marketers.

Link Building Is Dead. Here’s Why.

Years ago, link building was the thing to do if you wanted your website to be found. Much of how a site was ranked in search was based on how many backlinks it had and to a point, it still is. Search engines reasoned that those with the more sites linking to them must have fairly good authority and ranked them highly because of it.

Soon it became common practice for marketers to focus on generating as many linkbacks to their own website as possible. Tools like Scrapebox made creating hundreds or thousands of links possible in minutes. Search engines wised up and began including far more elements in their ranking algorithms than simply linkbacks and the importance of building links became less.

While a recent study by Moz found that backlinks are still important, the practice of building links for SEO is dead. Here’s why it needs to be laid to rest.

Buffer Bits: Super Fast Image Scheduling With Buffer

Buffer Bits: Super Fast Image Scheduling With Buffer

Social images go a long way to help your social success. Including images can lead to up to a 35% bump in retweets according to a study by Twittter. An image can help tell your story without the user even clicking your message and they take up even more room in the social feed, which increases the chances of your message being seen.

With the piles of research backing the importance of images in social, you’ll want to use them whenever possible. Thankfully, Buffer has made is super easy to add images to all of your social posts. Here’s how.

Facebook News Feed Update: Negative Feedback May Not Be Accurate

Facebook Insights offer a wealth of data about how your audience is receiving your Facebook page posts. While many social media marketers seem to only measure their post success in terms of likes, comments, shares, and clicks, Facebook offers so much more in the way of post analytics. You can view things like organic vs paid reach, video viewership and much more. There’s a wealth of data for those that want to dig into it (and you really should, as this data provides great insight into what your following likes and doesn’t care to see).

One of the metrics Facebook provides page owners is Negative Feedback. This metric is made up of 4 different actions combined into a single number. These actions are: Post Hides, Hides of All Posts, Reports of Spam, and Unlikes of Page. Each of these actions are seen as an indication of negative feelings towards your page posts and because of this poor sentiment, they can greatly decrease the overall reach of a post. The problem is, this Negative Feedback number isn’t totally accurate.