Get Real With Your Influencer Marketing Influencers
Influencer marketing programs have the ability to take your campaigns to new levels. The added credibility, name recognition, and distribution network that influential folks offer can spread your message far beyond the reaches of the typical ebook, blog post, or other marketing material. We want to shoot for the stars with the players we choose to bring onboard. Big name recognition that brings with it big interest in our message. Just don’t set your sights too big.
Want Clicks or Engagement? How To Tailor Tweets For Intention
Social media tips and tricks are plentiful. We’ve got piles of great research showing ways we can increase the effectiveness of our messaging for the best return. This data is great for getting the greatest ROI from our social messaging, but you need to think about what your goals when using each tactic.
Don’t Freak Out About Drops In Social Following
Many monitor size of their social audience as KPI of their social success (it isn’t but we’ll cover that another time). Numbers are up and they’re doing well. If things drop, they assume something is seriously wrong. Should you see a drop in your social following, it’s not a time to panic. It’s time to figure out if it matters.
Easy Content Creation With SlideShare
Content is what people come to see. It’s why they come to your site in the first place and the reason they return. If you don’t have a steady stream of the stuff, there’s not a lot of reason for most to come back. While it’s generally easy to keep the stream flowing, sometimes you find that you just don’t have as much time as we need to keep new stuff publishing. For those times when you need something interesting and relevant without a lot of work, look no further than SlideShare for quick and easy curation.
Why Instagram Engagement Rates Beat The Rest
Marketers are flocking to Instagram. The site offers the highest engagement rate of any social network and marketers want to cash in on that highly engaged audience. Engagement on Instagram has grown 108% in Q1 of 2015 compared to Q1 2014 and continues to rise. So why does Instagram see such high engagement rates when compared with the others? Let’s take a look and find out.
Twitter’s New Event Targeting Offers Marketers More
When it comes to targeting people around events, Twitter is the platform of choice. When live events happen, people turn to Twitter to share everything that’s going. Be it the Super Bowl, the presidential election, or the World Cup, Twitter is the social network people use for news and commentary.
Marketers have long targeted those watching and attending events on Twitter. We researched the events and when they were happening. We determined keywords and hashtags related to them and we identified users that had previously talked about them. It took a lot of effort, but it also got great results. Now Twitter has announced new event targeting options to make all of this easier. Here’s what it looks like and why it’s so sweet for marketers.
Link Building Is Dead. Here’s Why.
Years ago, link building was the thing to do if you wanted your website to be found. Much of how a site was ranked in search was based on how many backlinks it had and to a point, it still is. Search engines reasoned that those with the more sites linking to them must have fairly good authority and ranked them highly because of it.
Soon it became common practice for marketers to focus on generating as many linkbacks to their own website as possible. Tools like Scrapebox made creating hundreds or thousands of links possible in minutes. Search engines wised up and began including far more elements in their ranking algorithms than simply linkbacks and the importance of building links became less.
While a recent study by Moz found that backlinks are still important, the practice of building links for SEO is dead. Here’s why it needs to be laid to rest.
Buffer Bits: Super Fast Image Scheduling With Buffer
Buffer Bits: Super Fast Image Scheduling With Buffer
Social images go a long way to help your social success. Including images can lead to up to a 35% bump in retweets according to a study by Twittter. An image can help tell your story without the user even clicking your message and they take up even more room in the social feed, which increases the chances of your message being seen.
With the piles of research backing the importance of images in social, you’ll want to use them whenever possible. Thankfully, Buffer has made is super easy to add images to all of your social posts. Here’s how.